Meet Buster The Boxer With A New Trampoline -The Best Christmas Advert Of 2016
‘This is the story of a little girl called Bridget who loves to bounce,” says the John Lewis website as it introduces its new Christmas advert. Bridget has always loved to bounce. She’s put in the hours, endlessly springing up and down on her bed as her dog Buster watches from the sidelines. Arguably, there is no individual better qualified to bounce than Bridget. She’s been preparing for this her whole life.
Finally, Bridget is given her big shot. Someone has assembled the trampoline of her dreams in her back garden. On Christmas morning, Bridget wakes up and sees the thing she’s always longed for. She races downstairs. She has a clear shot at the trampoline. But then, at the last moment, Buster barges in ahead of her and grabs the trampoline for himself. Bridget stands on, astonished that something as stupid as a dog could have beaten her to it. Meanwhile, Buster gets his stupid dog mouth and his stupid dog parasites all over the trampoline, ruining it for anyone who ever wanted to use it afterwards.
We’ve had the tear-jerking tales of Monty the penguin, a bear and a hare and a man on the moon, but this year John Lewis is pinning its hopes for a bumper Christmas on Buster the boxer, a comedy bouncing dog.
Buster is the star turn in the department store’s festive ad campaign, which has become a much anticipated annual media moment in recent years.
The dog’s buddies in the advert, which cost £1m to make in a west London studio, include a two foxes, a badger and a hedgehog. The department store will spend a total of £6m on the campaign.