Why Do Pets Love being Scratched? It is no secret that all pets love attention. While some are content with an occasional bit of petting or a simple pat on the head there are others who like something a little longer lasting such as a good scratch. If you have ever had an itch you couldn’t quite reach on your own then you know just how great that special scratch can be. The cat in this video is most definitely enjoying the scratching attention that he is getting. As the video suggests when he is getting that sweet spot scratched he feels like singing. This is evident because of the way that the music stops and starts each time the scratching stops and starts. This just goes to show you that if you pay proper attention to your pets they will love you for life.